In partnership with the NHTV BREDA University of Applied Sciences, Netherlands
This is a research report commissioned by the World Peace Foundation who wanted to develop another tool that could be organized by the general public called Peace Pod Events. Peace Pods should be local events which would support local communities worldwide and which should stimulate communities around the world to spread awareness for world peace and to enable them to take action. The WPF wanted to have a mediator function by making this tool available through an online platform for the general public and provide guidance were needed. The aim of this research was to provide recommendations on what kind of elements should be included within the framework of Peace Pod Events. Based up on the aim and objective of this research four research question have been developed including:
1.What is the attitude of potential creators of peace Pod Events towards world peace and Peace Pod Events?
2.What are the most effective online marketing tools to spread awareness for Peace Pod Events?
3.What kind of elements do the best practices of online platforms include?
4. What is the vision of potential stakeholders of Peace Pod Events towards the concept?
The research has been set up including several chapters and the research approach which consist out of the theoretical framework, methodology, validity & reliability. The theoretical framework includes the ABC model of attitude, the CANVAS business models and several definitions. The methods include both desk and field research including an online survey to gain insight into the attitude of potential creators of Peace Pod Events, desk research up on online marketing tools in order to spread awareness, an extensive analysis up on the best practices of online platforms in order to distinguish crucial elements of a successful online platform and expert interviews with four experts located around the world with different specialization in order to gain several perspective of potential stakeholders / sponsors of Peace Pod Events and to improve the concept where needed. The most important outcomes of each research questions and the overall answer are mentioned in the research.
